Playforever

Playforever

Playforever is a british brand famous for their chic and design-driven toy racing cars and planes. When the founder Julian Meagher was just eleven years old, he was riding his bike around local underground car parks, searching for tucked-away supercars and peeking under dust covers to marvel at their sleek forms and shiny badges, this early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike. 

Today, the Playforever brand is sold in over 20 countries worldwide. Their design inspiration is from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling

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